Holder for advertising material



HOLDER'FOR ADVERTISING MATERIAL Filed April 12, 191 52 2 Sheets-Sheet 1 ATTORN Sept. 17, 1935. L. s. GILLETTE 2,015,028

HOLDER FOR ADVERTISING MATERIAL Filed April 12, 1932 2 Sheets-Sheet 2 M llfgENTOR ATTORNEY Patented Sept. 17, 1935 HOLDER FOR ADVERTISING MATERIAL Leslie S. Gillette, Rye, N. Y., assignor to U. S.

Industrial Alcohol 00., New York, N. Y., a corporation of West Vir inia Application April 12, 1932, Serial No. 604,689

2 Claims.

The object of this invention is to provide for economical shipping and effective distribution of printed matter, advertising and sign material relating to goods shipped in drums or like con- 5 tainers.

To take an example, much anti-freeze alcohol is shipped in sheet-metal drums or barrels to iobbers, who distribute the drums to service stations. The manufacturer spends large sums for advertising leaflets, instruction sheets, and the like, and sends supplies of them to the middle-men, who are expected to supply them to the service stations. The cost of shipping such advertising material is a substantial item in itself. All too often jobbers fail to distribute the advertising, or do so too late for its value to be realized.

The object of this invention is to insure proper amounts of advertising material and/or other printed matter reaching the ultimate purchasers of the drums of alcohol or other commodity, to insure that the advertising material or printed matter is received by them at the proper season, and to effect an important saving in the shipment of this material.

This is accomplished by taking advantage of the recess at one end of the standard drum, which has a rim projecting above the head, and by providing a secure pocket in the protection of this recess for holding a collection of pieces of advertising or printed matter. To this end, a flexible false head or disc is inserted into the recess so as to fit inside the rim, and is held close to the true head by readily releasable fastening devices. Before the false head is applied, the collection of advertising, preferably enclosed in .a waterproof envelope, is placed on the head of the drum, so that when the false head is put on top and fastened, the advertising is safely housed and can be shipped safely as part of the drum package.

A further feature of the invention is that the false head is made to constitute an advantageous display sign, the decorated surface of the false head being its inner side in shipment.

By a disposition of this pocket for sheet articles over the head of the drum that contains a bung or bungs, the ultimate recipient of the drum will be compelled to remove the false head and expose the advertising before he can withdraw liquid from the drum.

In the accompanying drawings, forming part hereof:

Fig. l is a view partly in elevation and partly in section of a drum with the invention applied to it, the intermediate portion of the drum being broken out to save space on the drawings;

Fig. 2 is a plan view; and

Fig. 3 is a perspective view on a smaller scale, showing the false head as if it were being re- 5 moved, the decorated sign surface of the head being presented to view and the packet containing the advertising sheets being seen lying on the bung-containing head of the drum.

The drum which is illustrated has a shell 2 10 and inserted heads, one of which, marked 3, is shown in section in Fig. 1 and in perspective plan view in Fig. 3. This convex head has bungs or plugs 4 and 5. The construction of the drum is a familiar one, in which an upstanding flange 15 6 on the head fits into the end of the shell and is interlocked therewith so as to form a projecting rim 1, this rim having an external overhang or shoulder 8 resulting from the interlocked joint. 20

The envelope 9 containing the advertising sheets I0 is placed on the outside of the head 3, between the bungs, and a disc ll of moderately strong and flexible material is placed over the head and the packet. This disc may be of thin 25 sheet metal, but a very desirable material is heavy coated bristol board, which is quite strong enough as a protection in this location and which lends itself admirably to decoration for sign purposes. Fig. 3 shows the inner display 30 surface l2 of this false head. It is reasonable to expect that the service station man who removes the false head will put it up as a sign, so that this element of the invention will serve a continuing purpose. 35

The false head is made large enough to fit snugly inside the rim 1 of the drum, and is preferably slightly over-size so as to arch over the convex head and accommodate the moderate thickness of the packet, without leaving a gap 40 between the edge of the disc and the inner surface of the rim. However, an absolutely close fit is not essential, since it is intended that the envelope 9 be waterproof.

The means for securing the false head in place is one that fastens on the rim of the drum and engages over the outer portion of the disc ll.

This fastening means may take various forms. Clips l3 are inexpensive and can be applied and removed easily. These clips are compressed over the rim, with their outer ends [4 turned under the external shoulder or bead of the rim and their inner portions extending downward inside the rim and terminating in ends or feet l5 bent substantially parallel with the disc ll, holding its outer portion close to the true head adjacent the base of the rim.

It will be apparent from Fig. 1 that the application of the invention to a drum leaves practically the full depth of the inner surface of the rim 1 free for handling purposes, so that a person can get a hand-hold on this rim in order to tilt the drum and move it about in the ordinary manner.

In order to facilitate removal of the disc, a notch 22 may be made at one point in its edge for the insertion of a blade.

I claim: ,1

1. The combination with a sheet-metal barrel of the class having its ends closed by flanged, permanent, strength heads set into the ends of the circular side wall with the head flange and end of the side wall interlocked and interseamed and forming a rim which projects endwise from the boundary of the end wall and has an outwardly extending bead, of a false-head covering the permanent head of the barrel, and a clip anchored to and gripping said interlocked and interseamed portion, said clip being provided with an inwardly extending engaging portion impinging upon and holding in place the aforesaid false-head.

2. The combination with a sheet-metal barrel of the class having its ends closed by flanged, permanent, strength heads set into the ends of the circular side wall with the head flange and end of the side wall interlocked and inter-- seamed and forming a rim which projects endwise from the boundary of the end wall and has an outwardly extending bead, of a false-head covering the permanent head of the barrel, and a clamp means, U-shaped in cross-section, anchored to and gripping said interlocked and interseamed portion, the inner portion of the U- section of said clamp means holding in place the aforesaid false-head.

LESLIE S. GILLETTE. 

